Need Background
The
Arc of Dallas new address is 12700 Hillcrest Road, Suite
200, Dallas, TX 75230. Previously, The Arc was been located at 2114 Anson Road since
the 1970’s. For those people who have come to know The
Arc since that time and who also visit the facility, the
organization’s identity has become tied to the facility
and the location.
Because of current market trends, financial
considerations, and demographic indicators, The Arc’s
leadership has determined it is in the best interest of
the organization to sell the current facilities, invest
the proceeds and relocate to offices that will enable us
to better serve our clients. It is agreed that the best
interest of the client is always at the forefront of
decision-making.
Most of The Arc’s publics are somewhat aware of The
Arc’s difficult financial challenges, and the perception
may be that these conditions are the driving factors in
the move. While the funding trend was one of the catalysts
for opening the discussion about the current facility, it
was definitely not the leading factor in the committee’s
decision to relocate. It is the Ad Hoc committee’s
desire that the message is clear to all stakeholders that
the move is not driven by or related to financial need. In
addition, it is assumed that clients and other stake
holders may feel insecurity and possibly grief over the
sale of the building, and sentiment of The Arc may be
closely tied to the current facility. These facts combined
with the display of a “for sale” sign on the property
indicates the need for a structured and well-thought out
communication plan to be constructed and implemented as
soon as possible. Our goals are to avoid undue alarm,
needless rumors, and misunderstanding of The Arc’s
decision to relocate. In addition, we want our
stakeholders to understand the positive nature of the
move, and the added convenience it will bring as we step
out into the community with more services in more
neighborhoods.
Opportunity
While the potential exists for negative perceptions
regarding “the move," the opportunity exists to
better serve our clients in a number of ways. A new
location can be more compatible with our current staff and
program needs. In addition, a move will better serve our
current demographic and potentially assist in fund-raising
as new relationships are formed, and old relationships are
strengthened. The largest advantage to stakeholders will
be expanded services and more services in more communities
and neighborhoods.
Also, there exists an opportunity to increase The Arc’s
visibility and deliver a fresh image. A new location, a
new look in our publications, and mounting excitement
about new opportunities all create positive energy and a
fresh look at the future.
|